David Astburys asked us to create a new brand and identity that retained the heritage of their existing brand.
During discovery, we liaised closely with the client to establish heritage elements to be retained from the previous brand. We also established the brand's core values, target audiences and tone of communication.
We developed a new, strong identity with a modern look and a focus on clarity. The extensive design process included the creation of the new brand & associated assets, business stationary, marketing materials, shop front design and merchandise.